Sega Now Owns Angry Birds
ASega has officially taken ownership of Angry Birds after confirming its acquisition of Rovio. Sega's foray into the mobile gaming industry is announced through this action.
Angry Birds by Rovio was a huge hit, with over five billion downloads. The brand, which has produced a number of sequels and adaptations, is now entering a new phase while being owned by Sega.
Fans are excited by Sega's official announcement, which includes a picture of Sonic and the Angry Birds. With the Angry Birds franchise, Sega hopes to have a substantial impact on the global mobile gaming market.
Sega has officially announced that it has acquired Rovio, making the long-established company the legitimate owner of the Angry Birds intellectual property. Sega has been attempting to buy Rovio since April of this year, and the business now has big aspirations for the mobile game industry.
Angry Birds, one of the all-time best mobile games, was released by Rovio in 2009. The game is sometimes credited as being the first mobile game to cross one billion downloads, and Rovio asserts that it has surpassed five billion overall. The straightforward premise of the game—a gang of unruly green pigs are being hunted down by a group of birds—has inspired innumerable sequels and spin-offs, as well as two big-screen adaptations. The Angry Birds franchise will now begin a new chapter in its history following all of this success.
In a recent tweet, Sega formally announced that it had acquired Angry Birds, which is sure to thrill any Angry Birds enthusiast about the future. In the tweet, Sega expresses its happiness at the addition of Rovio to its family of popular games and promises that the newly acquired franchise is in for some interesting journeys. To pique fans' interest, Sega also shared a picture showing Sonic, Tails, and Knuckles next to the Angry Birds. Sega is best known to older gamers as the publisher of the Sonic the Hedgehog series, but it has also remained popular thanks to more recent games like the Persona and Yakuza/Like a Dragon series.
When the Wall Street Journal reported that the firm was attempting to buy the Angry Birds company for $1 billion, rumors of Sega eventually buying Rovio began to circulate. The finalized agreement was for $775 million, and Sega plans to close the sale by the end of September 2023. Then, Rovio will join Sega Europe, a division of Sega with headquarters in the UK. Sega explained its goal to exploit the Angry Birds franchise to make a big splash in the international mobile gaming market in a press release. Sega might be drawing inspiration from Nintendo's achievements with Mario Kart Tour and Pokemon GO.
Another illustration of the acquisition-heavy business pattern sweeping the video game industry is Sega's acquisition of Rovio. Other instances are Microsoft's astounding purchase of Activision Blizzard for $68.7 billion and Sony's acquisition of Bungie for $3.6 billion. Video game players may possibly anticipate more earth-shattering company and franchise purchases in the future given how much money is being created in the industry.
