Realme Becomes Oppo's Sub-Brand: Strategy Explained

Realme, a Chinese smartphone manufacturer, is to merge with Oppo and will be functioning as its subordinate brand. The unification intends to utilize the capabilities of both companies efficiently and help the market grow. Realme will not be affected by this merger, and its scheduled release of smartphones will continue as planned. The company's customer service will be running with the support of the Oppo service network.

Realme’s Market Presence

Realme's strategy has been to attract the attention of customers in the budget segment, so it was starting to appear as a competitor to such companies as Xiaomi. The company has already gained a foothold in India, Southeast Asia, and Europe. The sub-brand tactic is also a part of the company's plan to reduce its expenses.

Relationship with Other Brands

OnePlus is already under the umbrella of Oppo as a sub-brand. Both Oppo and Vivo are the offspring of BBK Electronics, the parent company. Even though they look like separate rivals, they are actually members of the same corporate family. Each brand still adheres to its own marketing approach, despite the common ownership.