Blinkit Removes Delivery Fee Amid Rising Competition

There is an ongoing rise in the competition among the players in the quick commerce sector. Amazon and Flipkart, large companies, are the ones who are putting the new pressure. While these companies are fast-moving giants, the smaller ones are still taking precautions to not lose the market they occupy.

Blinkit Alters Pricing Policy

• Blinkit, one of the fastest-quickly-delivering-commerce platforms, has decided not to charge any delivery fees in some cities. These markets include Gurugram, Bengaluru, and Mumbai, among others. The decision seems to be a part of the strategy to hold its position in the cities where the competition is high and still very much alive.
• The timing of this move is quite remarkable with Amazon and Flipkart daring each other for the quick commerce market space; in fact, the former has no choice but to release its service under the title Amazon Now, while the latter pushes in with Flipkart Minutes. Therefore, it has become just the opposite and instead of the two having a separate space, it is only the current leaders now who.

Price Cuts Throughout Industry

• The other quick commerce operators have already started to cut the prices for their customers some time ago, they had a similar decision taken by Zeppelin last year when it abolished all the handling fees and the like. Besides, they have brought the minimum order value down to just ₹99 and is offering free delivery on orders over that amount. Similar policy has been followed by Swiggy Instamart.
• Hitherto, the Blinkit had persisted in charging delivery fees. However, with the new competition from Amazon and Flipkart, the company has now opted for a strategic change. The aim is to acquire new customers and to be part of the competition.

Possible Developments from Newcomers' Plans

The e-commerce giant Amazon has firmed up its idea of expanding its quick commerce network to be much larger than it had initially planned by two dark stores being its average per location. Flipkart, moreover, is also pacing up and down its operations rapidly. These changes in the states of the market would mean more competition in the sector in the months ahead.